Strategic public relations not only strengthens a company’s brand but also builds and maintains relationships with various target groups—such as customers, media, investors, and the general public. To be successful, public relations must be based on a solid and sustainable strategy. This includes not only selecting the right communication channels but also identifying relevant topics, prioritizing target groups, continuously measuring communication results, and adapting the strategic foundation accordingly.
Experience-based strategies are characterized by the ability to learn from past experiences and integrate these insights into future communication activities. This approach ensures that communication is not only reactive but also proactive. A company with strategically grounded public relations is better able to respond quickly and effectively to changing market conditions and to deliver the right messages to the right audiences at the right time.
Presenting: Your Business.
The Strategic
Approach
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Relations
The strategic orientation of a company’s public relations is essential for ensuring long-term success in communication. As companies today are faced with an increasing number of communication channels and often fragmented target audiences, a solid and well-thought-out strategy is indispensable. Such a strategic foundation makes it possible to formulate messages precisely, address target groups effectively, and convey brand identity consistently across all communication channels.
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Press Releases
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DDD Group expands into Italy
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- 2024-07-26 10:04:32
Dorsten, Germany, 24.07.2024 − German DDD Group, based in Dorsten, North Rhine-Westphalia, took over...
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Robust IT equipment and drone accessories at Enforce Tac 2025 - Lichtenau/Baden, Germany,...
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Situational awareness in the big picture
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- Peter Daniel Kromberg, MBA
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Lichtenau/Baden, Germany, 24.10.2024 - The visualization of information using large-format screens has...
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Technology as the key to operational readiness
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- Peter Daniel Kromberg, MBA
- 2025-05-13 10:04:32
Elbit Systems Deutschland showcases innovations at the AFCEA trade exhibition - Ulm, Germany,...



