Strategy

Strategic public relations not only strengthens a company’s brand but also builds and maintains relationships with various target groups—such as customers, media, investors, and the general public. To be successful, public relations must be based on a solid and sustainable strategy. This includes not only selecting the right communication channels but also identifying relevant topics, prioritizing target groups, continuously measuring communication results, and adapting the strategic foundation accordingly.

Experience-based strategies are characterized by the ability to learn from past experiences and integrate these insights into future communication activities. This approach ensures that communication is not only reactive but also proactive. A company with strategically grounded public relations is better able to respond quickly and effectively to changing market conditions and to deliver the right messages to the right audiences at the right time.

Presenting: Your Business.​

The Strategic
Approach

in Public
Relations

The strategic orientation of a company’s public relations is essential for ensuring long-term success in communication. As companies today are faced with an increasing number of communication channels and often fragmented target audiences, a solid and well-thought-out strategy is indispensable. Such a strategic foundation makes it possible to formulate messages precisely, address target groups effectively, and convey brand identity consistently across all communication channels.


What can

STUBE 318
do for you?

Our Services

We provide trulycomprehensivecompetentwell thought-outsolutions.

Event Support

Event Support

Trade fairs and industry events are key platforms for companies to present their products, services, and innovations to a wide professional audience. Alongside direct customer engagement on-site, targeted communication measures play a decisive role

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Crisis Communication

Crisis Communication

Crisis communication is a central element of strategic corporate management. In an increasingly connected world where information is exchanged in real time, the professional handling of crises is crucial for a company’s reputation

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Recruiting Boost

Recruiting Boost

In an increasingly dynamic working world—shaped by skills shortages, generational change, and shifting values—internal communication is gaining strategic importance. So-called internal PR is not merely a tool for sharing information

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Press Releases

A trusted partner


Excellent media contacts and comprehensive target group expertise from sister company Kromberg & Partner, with whom we have shared office space since 2017 and enjoyed unrestricted cooperation between two established agencies from the same entrepreneurial family.



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