STUBE 318 functions both physically and symbolically as a space for dialogue, exchange, and identification. It serves as a communication platform where employees are informed about internal developments, projects, successes, and challenges. The focus is not on pure top-down communication but on interactive, participatory formats that encourage dialogue between employees and leadership.

Internal PR with STUBE 318 strengthens the sense of community. Employees no longer see themselves as isolated individuals but as part of a greater whole. This aspect is particularly important against the backdrop of hybrid working models and decentralized teams.

One important aspect of internal PR is its indirect impact on external employer branding—and therefore on recruiting. Potential applicants are guided not only by how a company presents itself outwardly but increasingly also by the experiences and reviews of current or former employees. Credible, authentic internal communication forms the basis for a positive employer brand that resonates externally.

STUBE 318 enables companies to tell targeted stories from everyday working life—about teams, projects, innovations, or social initiatives. These narratives not only foster employee identification with the company but also provide authentic content for social media, career websites, and recruiting campaigns. Well-organized internal PR, as facilitated through STUBE 318, thus acts as a multiplier for HR marketing. Employees become brand ambassadors whose voices build trust and attract applicants.

Beyond recruiting, retaining and motivating existing staff is a central goal of internal communication. STUBE 318 makes a valuable contribution here by not only conveying information but also appreciation. By making successes visible, recognizing individual contributions, and communicating development opportunities transparently, it fosters a sense of recognition and purpose—key factors for long-term motivation and loyalty.

In addition, transparent communication about challenges and change helps reduce uncertainty. Employees who feel informed and involved develop stronger trust in the company and its leadership. Through targeted PR measures—such as interviews with executives, Q&A formats, or background reports on the company’s strategic direction—STUBE 318 contributes significantly to orientation and identification.