Professional
Press Support
at Trade Fairs
and Events

Well-executed press work during a trade fair or event primarily aims to strategically place company-relevant content in the media. Trade journalists and editors attend fairs in search of innovations and trends. With professional press support, companies can ensure that their messages are not only noticed but also picked up editorially.

Coverage in trade media extends far beyond the event itself, strengthening the company’s image as a relevant player in its markets.

Organizing press meetings, interviews, background briefings, or press conferences requires not only logistical precision but also strong communication skills. Journalists expect professional interaction, well-prepared information, and quick responses.

Experienced press support ensures that media inquiries are handled efficiently and that all relevant materials—such as press releases, images, company profiles, or spokespersons—are readily available. This creates a smooth flow of information, builds trust, and significantly increases the likelihood of media coverage.

A key success factor in professional press work is access to reliable, long-established media contacts. Only those who know which editors, journalists, and industry portals are relevant to a specific sector can effectively place content. Press support is therefore not just an organizational task but also a matter of relationship management.

Personal contacts and mutual trust between agencies and journalists enable open dialogue and increase the chances of company content being featured in the media.

Dealing with media representatives requires tact, experience, and a deep understanding of journalistic practices. Journalists work under time pressure, rely on concise and accurate information, and expect professional communication. Skilled press support knows which topics matter, how information should be prepared, and how to convey a company’s unique news value effectively.

It can also act with confidence in critical situations, compensating for any uncertainty company representatives may have when engaging with the media.

STUBE 318 has extensive experience in professional press relations at both national and international trade fairs and events. The team understands the workflows of major industry gatherings, the needs of media representatives, and offers companies comprehensive communication support—from preparation and on-site assistance to post-event follow-up. With a well-established network of relevant media contacts across various industries, STUBE 318 successfully positions companies in the media and generates lasting visibility.

STUBE 318’s press work is characterized by journalistic sensitivity, organizational precision, and strategic thinking.

Professional press support is a vital part of successful trade fair communication. It ensures visibility, supports a company’s strategic positioning, and strengthens external perception among customers, partners, and the wider public. Strong media contacts, journalistic expertise, and experience in dealing with press representatives are indispensable.

With STUBE 318, companies gain a capable partner that not only provides the necessary network but also manages communication processes at trade fairs and events with confidence and meindustrielen dia-savvy execution.